Why we start
Our story started with two young man in Malaysia who shared a deep love for sports and outdoor activities. They enjoyed wearing sportswear in their daily lives, but they faced a problem. The sportswear available in the market was either uncomfortable to wear in Malaysia's hot and humid weather or didn't meet their needs for different occasions, like casual outings or intense workouts. Switching between different types of apparel was inconvenient and uncomfortable.
When we start
Then, the COVID-19 pandemic arrived, giving the two friends some free time. They decided to use this opportunity to search for the perfect sportswear. They spent more than six months researching and sourcing fabrics from all over the country. Their goal was to create sportswear that was breathable and flexible, allowing people to feel comfortable and stylish no matter the occasion.
Meaning of Breflex
After they developed their product, they soft-launched it among their friends and family. To their surprise, everyone loved it! Their loved ones especially appreciated the comfort and versatility of the sportswear, especially while working from home. This positive response motivated the two friends to start their own brand, which they named Breflex, a combination of "breathable" and "flexible."
Our challenges
Starting a brand was not easy. It took them over a year to do thorough market research, find reliable suppliers, and source high-quality fabrics while keeping prices reasonable. But they persevered and successfully launched their first batch of products without running our their personnel savings.
More than just sportwear
Now, they are proud to introduce Breflex to all the sports and outdoor lovers in Malaysia. Breflex is more than just a sportwear—it represents their passion and determination to provide sportswear that meets the needs of the community. Every aspect of Breflex, from the fabric choices to the designs, is carefully crafted to ensure comfort, functionality, and style.
The story of Breflex is a story of following one's passion, overcoming challenges, and creating something that brings joy and satisfaction to people's lives. With Breflex, sports and outdoor enthusiasts can experience a new level of performance and comfort. No matter the adventure, Breflex will be there, ready to support them every step of the way.